What went less noticed was that there was another club playing today whose shirt sponsor also recently collapsed. Then again, that's not entirely unreasonable, since Match Of The Day is not Newsnight* and, let's face it, amidst the shambles that is Newcastle United, who's spending any time looking at their kit?
Mind you, a few more people might be watching at Kingston Park on Sunday when Newcastle Falcons model this;
And if the rain continues to hold off, my beloved Gloucestershire will run out at the Riverside to be faced with this delightful number;
The difference, of course, is that Northern Rock only collapsed far enough for Alastair Darling to get his balls out of Gordon's pocket and do what Vince told him to. Even so, you might imagine that the newly-nationalised Rock would have cut out any extraneous spending, but apparently not.
It's entirely possible that our present Government have far too much faith in the ability of sponsorship to apply the aforementioned cosmetic product to the aforementioned porcine ungulate. Equally however, a cynic might suggest that Newcastle-upon-Tyne North and City Of Durham are somewhat more marginal than West Ham and East Ham...
Oh wait, that's right, I am a cynic...
*insert your own “Hansen and Lawro analyse Labour's woes” sketch here